• Carrefour brand communication strategy implementation and planning, while ensuring the alignment from key leaders and internal clients. Execution of the plans, evaluates their success and report results
• Supporting (senior) communications manager in ensuring adherence of Carrefour UAE communication plans with the communications strategy, plan, guidelines, policies & processes of Majid Al Futtaim
• Developing and maintaining communications content and collateral e.g. narrative, messages, profiles, fact sheets etc

External Alignment

• Conduct Carrefour’s consumer communications across all channels through a multi-platform integrated model by in engaging with in-market social media and brand teams
• Develop and maintain strong relationships with top tier news media and influencers
• Ensure all Carrefour UAE external engagements are channeled through the function and aligned with Majid Al Futtaim communication policies
• Manage spokespeople’s media and public speaking engagements to articulate the brand and company’s market and thought leadership and position favorably
• Generates and disseminates content in written and multimedia formats accordingly to company policies and standards
• Speedy and effective handling of issue and crisis situations in alignment with Retail and Holding Corporate Communications directives
• Leverage metrics and analysis tools to measure and report results, traction and effectiveness of communications activities

Internal Alignment

• Work in close coordination and alignment with communications partners at Majid Al Futtaim Retail’s Corporate Communications, Holding’s Corporate Communications as well as within the MarCom department of Carrefour UAE
• Supports (senior) communications manager in executing and managing the communications function in the UAE to achieve organizational, business and brand goals.
• Supports (senior) communications manager in developing and executing of all country-wide internal communication plans and engagements
• Supporting company-wide and group-wide change communications
• Work closely with Human Capital team to cascade communications on strategic initiatives
• Executing internal communications activities across suite of channels and platforms where appropriate
• Update colleagues internally with all key external public engagements and campaigns
• Supports Country Manager with employee communications activities
• Ensure regular alignment with Holding Internal Communications

Social Media & Digital Alignment

• An integrated 360-degree communication agenda to strategically position the Carrefour brand in the UAE, create desired awareness and generate user advocacy
• Leveraging social media and digital platforms, to develop story telling content digital assets for mobile first end users
• Engaging new and existing audiences in ways that ultimately drives awareness, engagement, acquisition and retention of customers through branded content, story-telling and content syndication

Functional Relationships

• Oversee the communications agency’s activities and build strong working relationship
• Manage media monitoring and listening service providers to draw necessary insights and analytics
• Provide activity and effectiveness metrics reports to line, functional and business leaders

Disclaimer: This role description reflects the general details considered necessary to describe the principal responsibilities of the role identified and shall not be construed as an exhaustive description of all the work requirements inherent to success in the role.

• Efficiently manage media opportunities, responding to media queries and increase Carrefour chance in getting positive coverage.
• Keep track of department KPI and different communications pillars, and explore opportunities to achieve them.
• Build strong relationships with media and influencers
• Explore thought leadership opportunities for Carrefour spokespeople
• Efficiently Manage internal communications platform (workplace)
• Introduce creative PR ideas to keep the brand consistently in the news
• Assist in planning and executing PR and communications campaign.
• Assist in efficiently managing the PR agency
• Monitor and report PR campaign and issues management.

• Manage calendars (editorial, press conferences, events etc.)
• Suggest innovative ideas in brainstorming sessions
• Provide assistance organization and execution of different events
• Draft and design different type of PR content (for example media announcements, newsletters and speeches)
• Edit and proofread press releases, videos and presentations
• Strong writing skills in Arabic and English
• strong storytelling and dialogue skills with cross department colleagues and business leaders
• Build and maintain long-term relations with media and stakeholders.
• Examine and document media coverage and track relevant PR metrics
• Maintain contact databases and mailing lists with updates

• Bachelor’s Degree in Communications, Public Relations of Marketing

Minimum experience

• Minimum of 5 years relevant experience in communications and public relations
• Relevant experience working with consumer / multinational companies or communications agency
• Media journalism experience is added bonus

Skills

• Ability to work well in a multicultural environment.
• Good communication skills to engage and influence internal and external stakeholders
• Strategic thinking and sound judgment with focus on impact and an ability to work effectively and succeed in a fast-paced working environment
• Ability to track results and provide measurable success
• Ability to take on new and creative ideas/concepts and carry them through to their conclusion.
• Excellent people skills when dealing with all levels of stakeholders, including managing and advising business leadership.
• Enthusiastic self-starter with well-developed administrative, organisational and self-management skills
• Proficiency and ability to develop, critique and edit compelling communications content (English and Arabic writing is a must)
• Understanding of media and stakeholder landscape
• Understanding of communications best practice
• Crisis and issues management
• Strong media relations network
• Understanding social and digital media communication principles